Gary Boomershine turned a furious real estate lead into a $241,000 profit Part Two

Jay Conner

Jun 18 2019

Discover how Gary Boomershine turned a furious real estate lead into a $241,000 profit.

Gary Boomershine founded RealEstateInvestor.com in 2005 out of the need to scale and grow his own real estate investing and home buying business. With a family legacy in the real estate niche, and a long successful career in enterprise and emerging technology markets, Gary saw the vision for RealEstateInvestor.com. He noticed the glaring opportunity to leverage people, processes and technology to gain a leg up in a changing and competitive marketplace. As he worked to develop and use the initial product and service, he saw his real estate business flourish by allowing him to work smarter - not harder and focusing on the one thing that makes money - talking to sellers and making offers. That's when RealEstateInvestor.com began offering its flagship product, REIvault, to the savvy investor market.

According to Gary, “Most small real estate enterprises limit their growth and many times fail because they lack real marketing and sales expertise along with the infrastructure to scale their business. Instead of being able to focus on closing deals and maximizing profits, they hit a wall trying to build and do everything themselves; and they simply can't do it!”

Gary has sent over over 34,000,000 pieces of direct mail in his career, one million outbound calls.

REIvault caters to top producing agents, investors and smaller hedge funds who are looking for a competitive advantage in their local markets. Under the leadership of Gary Boomershine, this service has launched a “technology revolution” within the real estate niche; offering an alternative to the MLS by bringing pre-screened motivated sellers and buyers face to face at the right time.

Gary currently resides in Northern California with his wife and two daughters where he continues to manage a global team for RealEstateInvestor.com. He is actively involved in real estate investing and private lending. In his free time, he enjoys fly fishing, skiing, hiking, mountain biking and traveling with family.

https://www.jayconner.com/reivault

Gary: "This is a numbers game."

$10 an hour, manage all marketing, trained sales team. Team of 80 people.

Masterminds, one-on-one coaching are crucial for long term success.

You have to go direct to the sellers. Off market.

What's working now:

Direct mail

Cold calling

RVM - Ringless voicemail

60% of phone numbers are cell phones, which means text messaging is huge.

It is almost impossible for a good investor to call all the cold calls needed to make a good living. They need to use a call center that works.

"All Leads Suck!"

The successful investors have this philosophy. You have to talk multiple times with a lead. All leads take time and follow up.

Only 3% of leads close within first first month. 80% of profits come from #7-8 call. But 97% don't call after the second call.

One in 45 leads should produce a close. One third will be partially motivated sellers. 2/3 - not ready yet. 15 make offers on and close one.

The problem: Someone has to do all the phone calls. "Dialing for Dollars".

How often does Gary's team follow up with potential sellers?

1) Follow up. Seller is not ready

2) Not interested leads. Gold - drip campaign. Send out postcard. Send out Voicemail. Call them. Follow up letters.

Referrals from leads.

$241,000 profit deal. Dwight, the fireman, was extremely angry. Gary called. Gary ended up buying both houses. The best leads look unmotivated and impossible to do.

Traffic - Direct mail is important. Proven ROI. $1 spent = $4-5 Scales in most markets. Cold call works because no one is doing it. FB Ads is okay for some. Most older sellers are not on FB. Buy from wholesalers.

Conversion -

Direct mail:
1) List of addresses The invisible list, unique to REI Vault.
2) Copy on postcard
3) Phone team

Skip tracing, or data stacking, for finding phone numbers for targeted addresses. IDI.com is one of the best providers.

Register for the Real Estate Cashflow Conference:

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Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $64,000 per deal.

What is Real Estate Investing? Live Cashflow Conference

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